DentalPlum
Pricing

5% at close.
That's it.

No upfront fees. No monthly fees. No retainers. No marketing charges. No surprises. You pay only when your practice sells — and even then, half of what traditional brokers charge.

Commission
5%

of the sale price, paid only at funding

Get Your Free Valuation →

Four ways to value your practice

Pick the depth that fits where you are in your decision. A popular dental matching service charges $5,000 upfront just to open an account and run the same kind of analysis.

Tier 1 · Quick

Quick Valuation

Free

No signup. ~60 seconds.

  • · Slider + a few numbers
  • · Specialty, location, ops
  • · Defensible ballpark range
  • · No email required
Try it →
Most Popular
Tier 2 · Report

AI Valuation Report

Free

Email required. ~3 minutes.

  • · Drop your P&L (or type numbers)
  • · Two-method CPA valuation
  • · 6-page color-coded deck
  • · DSO eligibility scoring
  • · Add-back analysis
  • · Sent to your inbox
Get the report →
Tier 3 · Comprehensive

Pro Forma Appraisal

$299

Free if you list with us

  • · Tax returns + P&Ls (multi-year)
  • · Production & provider reports
  • · Procedure mix analysis
  • · Practice-history questionnaire
  • · 3-year pro forma scenarios
  • · Deal-ready appraisal package
  • · What dental matching services charge $5,000 for
Coming soon
DIY Listing
Tier 4 · Full Package

Full Collateral Package

$999

One-time. Yours forever. No commission.

  • · Everything in the Pro Forma Appraisal
  • · Seller package — full financial deck, addback schedule, FAQ, deal-room data binder
  • · Buyer package — anonymized teaser, NDA, info memorandum, transition plan
  • · Marketing package — listing flyer, drip email templates, lender pitch deck
  • · Bank-financing-ready
  • · Run the deal yourself — skip the broker entirely
Coming soon

Compared to the alternatives

On a typical $1,000,000 practice sale.

DentalPlum
Traditional Broker
Practice Planet
Commission Rate
5%
10%
8–10%
You Pay (on $1M sale)
$50,000
$100,000
$80–100K
Upfront Fee
$0
$5,000+
$2,500+
Time to List
20 minutes
30–60 days
14–30 days
AI Valuation
Included
$2,500+
$1,500+
Exclusivity / Lock-In
Month-to-month
12 months
6 months
Monthly Activity Report
AI-generated, every month
On request
None
Marketing Fees
$0
$1,500–5,000
$1,000+
Forms Library (NDA, LOI, APA, Listing Agreement)
Built in seconds, fully personalized
Attorney-drafted, $$$$
Static templates
Personalized NDA & LOI
Auto-generated per deal
1–2 weeks via attorney
Generic PDF
Buyer & Seller Teams
Invite CPA, attorney, lender, spouse
Email chains
Not supported
In-App Communication
Secure chat + threads per deal
Phone tag & email
Through broker
Outside Comms (once in escrow)
Unlocked — talk directly
Broker-gated
Broker-gated
Direct Buyer Chat
Yes — instant
Through broker
Through broker
Bottom Line
You keep $50,000+ more

on a single $1M practice sale, compared to a traditional broker.